#1 in all sports offering good value for the investment
Community affect
Largest racing organization in world
Most diverse base in motorsports
Over 45 million Americans are drag racing fans
Nearly 70 million Americans have seen a drag race
We overindex with digital, computer, pool, new vehicle, MP3, major appliances, cell phone, house and vacations
98% of attendees feel positively about companies that sponsor a drag race team
89% of attendees try to support companies that sponsor drag race team
88% of attendees are likely to purchase the product of a drag race sponsor over that of a non-sponsor
2/3rds of fans stated they have switched brands because the brand they switched to was a sponsor of a drag race team
Over 90% of fans are likely to try a new product, service or promotion for the first time if it’s a sponsor of drag race team
89% of attendees are likely to take part in a promotion linked to drag race team
Well over half our base our professionals, executives or business owners - a great place for B2B
Nearly 2/3rds of our base are between 18-44 years of age
Our fan base overindexes with many outdoor sports including camping, snow boarding, hunting, boating, fishing, bowling, team sports, skating and bicycling
Of note: In a declining sports market, NHRA National Event TV viewership increased 60% over a five year period
Over 60% of fans live in households of 3 or more
Younger, more diverse, live in larger households and have greater purchasing power